You need to really find out what your customers are looking for and give it to them fast!
You need to know the topics and the type of content that your customers are looking for. What problems do they have? Write an article about it to grab that traffic.
Your content (posts) need to be super awesome and better than the articles at the number one, two and three spots combined in the SERPs for that topic.
It needs to be that freaking good!